See How Leading Teams Stay Ahead with Competitive Intelligence

A Fortune 500 manufacturer competing across dozens of product markets needed to surface trustworthy competitor moves for thousands of stakeholders—before their workday began. Northern Light’s SinglePoint Intelligence Engine delivered curated insight at global scale.

Trusted by 9000+ businesses worldwide

The Problem

In global markets where product lines span geographies and categories, each region brings its own evolving competitive landscape.

Teams are overwhelmed by a flood of industry news — much of it noisy, biased, or commercially skewed — making it hard to distinguish signal from noise. Finding credible, relevant insight isn’t just time-consuming; it’s inconsistent across teams and regions.

Meanwhile, a single product launch or regulatory shift can reshape the competitive terrain overnight, putting billions in revenue at risk. In this environment, timely, curated, and accessible intelligence isn’t a luxury — it’s a strategic imperative.

Client Objectives

Deliver a curated, daily stream of competitor intelligence tailored to the unique needs of each global product market

Distribute relevant insights seamlessly to thousands of users—ensuring each stakeholder only receives what’s timely and actionable

Strengthen executive confidence by producing high-impact, decision-ready intelligence from a trusted internal source

Operate a scalable intelligence program with a lean CI team—freeing time for analysis, not administration

Ensure European market updates reach North American leadership before the business day begins, enabling early response to emerging risks

What Northern Light Delivered

One Platform. All Intelligence.

Deployed the SinglePoint Intelligence Engine to unify five premium external news sources with internal expertise—creating a single, governed system for competitive insight that’s searchable, shareable, and built for speed.

Automated, Expert-Curated Delivery

Launched 150 curated newsletters and synced dashboards across key product markets. With 20 subject-matter experts managing feeds, intelligence stays timely, relevant, and tailored—without manual overhead.

Executive Briefings That Move at Market Speed

Rolled out mobile-ready briefing templates for global leaders, including the Europe-based “Morning Brief” delivered by 6:00 a.m. ET—so decision-makers start their day informed and ahead of the curve.

Measurable Results That Scale with Impact

30,000+ Monthly Views — No Extra Headcount
CI content and dashboards consistently deliver global visibility without increasing team size—proving that smarter systems scale, people shouldn't have to.

150 Market-Tuned Briefings, Curated by 20 Experts
With just 20 brand-team curators, clients maintain 150 newsletters and dashboards, keeping every region and product line informed with precision.

Board-Ready Intel, Before the Day Begins
Executives start their day with the Europe-published Morning Brief, delivering critical updates ahead of North America’s business cycle—turning time zones into a competitive edge.

I reach for the Morning Brief powered by SinglePoint before I even pour my first cup of coffee. I literally couldn’t do my job without it.

— Senior Vice President of Marketing