See How Enterprises Maximize ROI on Market Intelligence

A global enterprise was spending millions on syndicated market intelligence across 35 providers—but struggling to unlock its value. With Northern Light, they unified access, streamlined compliance, and turned research into everyday impact.

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The Intelligence Engine Behind Global Market Leaders

The Problem

Across product, strategy, and M&A teams, a global enterprise relied on market intelligence to guide billion-dollar decisions. But insights were locked behind 35 separate syndicated sources—each with its own login, platform, and permissions. The result: low usage, high frustration, and critical research left untouched.

Employees wasted time toggling between portals or avoided them entirely. Valuable analysis sat idle. Meanwhile, the company couldn’t accurately track consumption or justify investment—let alone identify overlap or optimize vendor spend.

Without a unified system, decision-makers lacked visibility into what the organization already knew. Duplicate subscriptions, redundant reports, and missed signals became the norm. For an enterprise that depends on speed and foresight, scattered intelligence was more than inefficient—it was a blind spot.

Client Objectives

Make high-value market intelligence instantly accessible across business units, roles, and devices

Eliminate the friction of multiple logins and reduce the time spent searching 35+ platforms individually

Embed insights into daily workflows to boost adoption, productivity, and decision-making speed

Consolidate usage metrics to surface content ROI and guide smarter licensing negotiations

Reduce redundant subscriptions, duplicate research, and legal exposure from overlapping agreements

What Northern Light Delivered

Unified Market Intelligence Portal

Built a SinglePoint platform aggregating and indexing all 35 syndicated sources—so employees can search everything at once, with a single click to access full reports.

Seamless Rights Management

Ensured that only authorized users can view specific reports, automating rights access while simplifying user experience.

Centralized Oversight & Smart Compliance

Enabled global intelligence leaders to track content usage across sources, optimize licensing investments, and reduce redundant purchases and infrastructure spend.

Business Impact You Can Quantify

User base grew from 5,000 to 23,000 across regions and roles in just two years.

97% of content integration automated, eliminating manual overhead.

90% of purchases centralized, reducing duplicate subscriptions by 10%.

Advanced technology from Northern Light and strong team collaboration achieved an ROI of millions of dollars annually. Using market and industry research via SinglePoint has become part of our employees’ average workday.

— Program Manager, Market Intelligence