Artificial intelligence has officially crossed from buzzword to business imperative. Across the Fortune 1000, AI is reshaping how organizations manage knowledge, drive innovation, and make decisions with speed and confidence. Nowhere is this transformation more evident than in knowledge management (KM), where generative AI is reducing time-to-insight, boosting research reuse, and making strategic content instantly actionable.
Disconnected systems, duplicate research, and fragmented access to insights cost enterprises millions in lost productivity, delayed decisions, and missed opportunities. Traditional knowledge management platforms were built to store information—not to surface strategic insights or drive timely action. In today’s dynamic environment, storing knowledge isn’t...
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive environment, innovation is often slowed by inefficiencies, duplicate work, and siloed knowledge. The solution isn’t just more information; it’s...
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research and analysis is a case in point – the user organization must first have a “content factory” in place. A content factory is a critical foundation because the...
September 18-19, 2024 --- 2024 Customer Engagement Summit Hawthorne Hotel • Salem, MA Northern Light is pleased to announce that our annual Customer Engagement Summit will be held on September 18-19th and we are bringing back an in-person option! This year, we will be hosting from the historic Hawthorne Hotel, located in Salem, MA right at the beginning of...
Wednesday, September 25th, 2:40 pm - 3:10 pm ET --- How Pharmas Use Generative AI for Competitive Intelligence Research Presented by Northern Light CEO David Seuss @ the Pharma CI Conference, Newark, NJ Pharmaceutical companies are some of the world's most technologically sophisticated enterprises, so it's not surprising they're at the vanguard of using...
Tuesday, September 10: 1:00 p.m. - 2:00 p.m. --- How IT and Information Services Companies Use Generative AI for Competitive Intelligence Research Presented by Sheri Larsen, SVP Product Design & Delivery, Northern Light IT and information services companies are aggressively deploying generative AI to improve productivity in various business functions. One...
Thursday, November 21: 11:15 a.m. - 12:00 p.m. --- Automated Content Aggregation: The Key to GenAI’s Value in Enterprise Applications Presented by Northern Light CEO David Seuss Just 2 years into the era of commercial GenAI, it is now trivially simple to send text to an LLM with a prompt to generate a machine-authored response. The quality and accuracy of...
Wednesday, November 20: 2:30 p.m. - 3:15 p.m. --- The Coming Union of Text Analytics and GenAI Presented by Northern Light CEO David Seuss Text analytics has been around a lot longer than GenAI, and the technologies serve different purposes. But the combination of the two offers exciting potential for businesses. For instance, consider the possibilities of...
Business strategy consulting firm McKinsey & Company has written extensively about generative AI (GenAI) over the past several years, and their latest research on the topic is an important addition to the body of knowledge about GenAI use in the enterprise. The gist of their observation is, in many large companies today, employees are way ahead of their...
Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. In a recently published report , Boston Consulting Group (BCG) says nearly every organization focuses initially “on quick wins using off-the-shelf GenAI tools to boost productivity and build experience either as one-offs or for a specific, narrow organization-wide use...
Northern Light has been talking for over a year about the power of generative AI (GenAI) as a value-added capability for competitive intelligence (CI) research . But don’t just take our word for it; there is academic research to back up our assertion. In an article in Harvard Business Review , the authors – a distinguished professor at Babson College in...
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